Report ANI
KARACHI: Following the election of Mr. Mohammad Anwar Qureshi as Chairman, the Pakistan Hotels Association (PHA) has announced a renewed national initiative to promote Pakistan as a leading tourism destination. PHA will work with federal and provincial tourism authorities, tourism boards and private-sector stakeholders to showcase Pakistan’s diverse tourism potential. The initiative will promote Pakistan’s mountains, cultural heritage, historical sites, coastal destinations, religious tourism, eco-tourism and adventure tourism. The Association will also support the development of integrated tourism circuits connecting destinations, hotels, travel operators and local experiences.
PHA will strengthen digital tourism promotion and encourage greater international visibility for Pakistan through modern marketing and online platforms. The Association will further encourage investment in tourism infrastructure and quality accommodation in emerging destinations. Chairman Mr. Mohammad Anwar Qureshi said Pakistan has immense tourism potential and that a coordinated public-private effort is essential to present the country effectively to the world. He emphasized that Pakistan’s hospitality, culture, natural beauty and heritage can provide visitors with a memorable and diverse travel experience. PHA aims to make tourism a stronger contributor to employment, investment, local economies and foreign exchange earnings.
The Association will continue working with all stakeholders to position Pakistan as a welcoming, sustainable and internationally recognized tourism destination
