BY: ANI Correspondent:
ISLAMABAD: The Federal Government has appointed Ms. Raisa Adil, a senior BS-20 officer of the Information Group, as the new Executive Director General/Principal Information Officer (PIO) of the Press Information Department (PID), Islamabad, with immediate effect.
According to a notification issued by the Ministry of Information and Broadcasting, Raisa Adil has been transferred from her position as Executive Director General, External Publicity Wing (EPW) and posted as Executive Director General/Principal Information Officer, Press Information Department (PID), Islamabad, in her own pay and scale until further orders.
Before assuming her new assignment, Raisa Adil served as Executive Director General of the External Publicity Wing, where she played a key role in projecting Pakistan’s image internationally and strengthening the country’s public diplomacy initiatives through strategic communication and media engagement.
Her appointment has been widely welcomed by members of the media fraternity and officers of the Information Group, who described it as a well-deserved recognition of her distinguished professional career, administrative competence, and commitment to public service. Throughout her career, she has earned a reputation for professionalism, integrity, transparent communication, and effective public administration.
Journalists and colleagues who have worked with her have praised her constructive engagement with the media and her efforts to strengthen cooperation between government institutions and journalists. Media organizations have expressed confidence that under her leadership, the Press Information Department will further enhance its engagement with the media, adopt modern communication practices, and reinforce its role as a bridge between the Government of Pakistan and the media.
The Press Information Department (PID) serves as the government’s principal public information organization, responsible for disseminating official information, facilitating communication between government institutions and media organizations, organizing press briefings, and ensuring the timely distribution of authentic information to national and international media outlets.
Observers believe Raisa Adil’s extensive experience in strategic communications, media relations, and public information management will further strengthen PID’s role at a time when timely, credible, and effective communication has become increasingly important.
Senior journalists and members of the media community have congratulated Raisa Adil on her appointment and expressed optimism that her tenure will promote greater transparency, improve access to official information, and strengthen institutional cooperation between the government and media organizations across Pakistan. They also extended their best wishes for her success in the new assignment and expressed hope that, under her leadership, the Press Information Department will continue to uphold the highest standards of professionalism while effectively serving both the Government and the media fraternity.
