Report: Hurish Shah FT:
ISLAMABAD–Islamabad Chamber of Commerce and Industry (ICCI) President Mohammad Zikria Akbar Zia has invited French and European investors to explore Pakistan’s untapped tourism potential and called for stronger cooperation in tourism, sustainable infrastructure, luxury brands, fragrances and cosmetics.
Addressing a delegation of the Pakistan Business Forum France & Europe led by Vice President Dr. Hamza Taj, he said Gilgit-Baltistan and northern Pakistan offered significant opportunities for sustainable tourism, hospitality and investment.
Both sides discussed expanding trade and investment ties, joint ventures and the use of French and European expertise in sustainable tourism, conservation and hospitality development.
The delegation and ICCI agreed to strengthen institutional cooperation and explore joint initiatives to promote bilateral business and investment opportunities.
